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OPALX COSMETIC BRANDING
OPALX is a fictional skincare line that draws inspiration from the shifting colors found in nature, such as opals. Also inspired by biodegradable holographic paper I discovered, I wished to create a brand which was honest about their ingredients and sustainability. Many sustainable brands have plain packaging, but it's possible to have colorful packaging that still keeps the environment in mind. With high quality but modern aesthetics, OPALX's brand reflects their brand values while also maintaining visually stunning, Instagram-worthy packaging that aligns with modern design trends. OPALX is for those who like premium skincare that also feels in style.
SYNTHCITY MUSIC FESTIVAL
This project is inspired by the neon-lit, high-tech, futuristic aesthetic of cyberpunk, a genre that alligns well with the energy and atmosphere a rave has. I captured this through a bold color palette and cyborg / robot humanoids generated through adobe firefly. This project is a love letter to one of my favorite aesthetics and allowed me to create bold graphics and explore typography. I was challenged by my professor Paul Sheriff and went through many revisions before creating a strong series of posters.
LYFT APP REDESIGN
This project was a semester-long effort that took place in the class "Designing for the User” which provides students with the foundation of user research and product strategy, enabling them to build upon existing brands based on user input. My team decided to research and improve upon the Lyft app.
The goals were to revise an end-to-end application that re-imagines and improves the Lyft app using our pre-existing research supported by in-depth interviews and surveys.
I aimed to improve the Lack of customizable route features and safety concerns. Many users, myself included, have specific preferences for routes taken during rideshare journeys. Furthermore, in a city like Philadelphia, theres going to be streets or roads you wish to avoid due to safety for various reasons. By giving users the choice to explore different routes, they can make decisions that prioritize safety and efficiency. Therefore, I explored options and ideas that visualize a new feature where users can avoid certain roads and routes
BREACH THE BOARD GAME
Breach is a board game about the thrill of escape while in a high-security lab facility. Each players picks a character with a different unique ability, while one player plays the security guard trying to prevent the others from escaping. With unique character designs, and a hiding mechanic, the game is very similar to a combination of other games, with a unique twist. This semester long project features player cards, items cards, game pieces, a rule book, and illustrations.
WHISKER WONDERLAND CAT CAFE
Whisker Wonderland is a cat cafe branding project aimed at everyone, with timeless and modern designs combined. The brand re-imagines Lewis Caroll’s Alice in Wonderland characters as cats, befitting of a cute and vintage yet modern feeling brand. The whimsical nature of Alice in Wonderland lends itself perfectly to a café setting, where tea cups, checkerboard patterns, and other iconic motifs can be reimagined in new ways. The final logo design chosen brings in the Cheshire cats playful smile and relates to the cafes indentity as a cat cafe. The typeface chosen exudes elegance and luxury, its rounded forms adding a touch of playfulness that aligns with the cat-themed wonderland.
LUNAR WHISKEY ALCOHOL DESIGN
Lunar Whiskey is a Whiskey brand inspired by creatures of the night-- like werewolves, vampires, and ghosts. The packaging is simple but striking, with solid-colored paper and cool, woodcut-style designs illustrated onto it. It mixes an older vintage vibe with a modern twist, giving the whiskey a handcrafted feel.
Trivia Question Designs
During my internship at CHOP, I had the exciting opportunity to design weekly graphics for trivia questions featured on the Countdown & Area51, part of CHOP’s in-house TV network, Galaxy51. This role allowed me to experiment with diverse color themes and explore various design assets within Canva and Adobe Stock. While I incorporated pre-existing elements like stickers and graphics, all compositions, typography choices, and final designs were original. Using Canva helped me create engaging visuals efficiently, making it easier to produce fresh, engaging content and designs each week in this fast-paced role.