ASHR.DESIGN
Asher Renk
a.peyton.renk@gmail.com
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Asher Renk is a Philadelphia-based Graphic Designer whose main focus and interests lies in packaging design. At Parker Strategy Group, she continues to develop these skills through her designs made for print. She spent a year at Pratt Institute in Brooklyn, New York, before transferring to Temple University, where she earned her BFA in Graphic Design and further developed her skills.
Her year in New York greatly influenced her design skills and way of thinking, and the introduction to the local music scenes there continues to be a big influence on her colorful work. Whether she's creating new designs or immersed in music, Asher thrives at the intersection of creativity, community, and innovation. She continues to go to shows in Philadelphia and loves to discover new songs to listen to while she works.
CV/RESUME
AUROWAPRESENTATION
AUROWA
My role: Branding, Logo Design, Packaging Design, 3D Modeling, and Advertising materials
Credits: (Mentorship) Molly Kennedy Darling
BRAND IDENTITY
This eco-conscious gin brand brings ocean-inspired storytelling and thoughtfully designed ready-to-drink cocktails. While many spirits prioritize packaging and flavor alone, this brand is built around sustainability, transparency and measureable contributions to ocean restoration.
Aurowa is a fluid, alive, and coastal brand, combining clean typography, fish- and ocean-inspired visuals, and sustainably produced packaging crafted from locally sourced botanicals. My goal in this project was to learn the best practices for designing packaging, as well as design a visual identity that feels fluid, hand-touched and high quality.
DESIGN EXPLORATION
In the concept phase of this packaging design, the visual inspiration draws from watercolor and organic hand-drawn illustrations, connecting to the locally sourced hand-picked botanicals and Aurowa’s connection to coastal environments and ocean sustainability. Unlike rigid or digital illustration styles, watercolor feels alive and human, aligning with the brand’s values of care, balance, and intentional craft.
The hand-painted fish and wave-like patterns move across the packaging, creating a sense of motion and exploration while emphasizing locally harvested botanicals and responsible production. Gin is infused with these botanicals, and juniper berries, coriander seeds, angelica root, and kelp are visible within the illustration, framing the logo which mimics waves.
PROCESS
Molly introduced me to real-world design processes in packaging design.
I considered dielines and ordered a real bottle to apply the label to, taking note of the typography’s size. I began by creating a brand brief, highlighting core themes of the brand, target audience, key pain points, and other essential details for building the brands identity and designing. After, I conducted a competitor analysis, researching gin brands similar to my concept that emphasized ocean conservation or similar themes.