Asher Renk


OPALX COSMETIC BRANDING

Deliverables: Packaging design, Advertising, Branding, Motion Graphics & Web

2025
OPALX is a fictional skincare line that draws inspiration from the shifting colors found in nature, such as opals. Inspired by biodegradable holographic paper, I set out to create a brand that values transparency—both in its ingredients and its environmental impact. 

Sustainability and packaging aren’t mutually exclusive, a brand can have stunning packaging that’s eco-conscious. OPALX proves that environmentally conscious designs can be bold. OPALX’s brand reflects their brand values while also maintaining visually stunning Instagram-worthy packaging that aligns with contemporary interpretation of the natural aesthetics of Art Nouveau. 



In the creation of the below mockups, I utilized generative AI which is an important tool in the evolving world of design and technology. By combining AI with my skills in Photoshop and graphic design, I crafted highly realistic and visually interesting designs. Each product below highlights the ingredients and the gemstones each product is named after and inspired by. 
This seamlessly ties into the brands theme of gemstones and nature. Furthermore, as design and product creation evolves, sustainability and transparency in ingredients is essential. With this people-centered approach, OPALX delivers high quality ingredients that respects the environment while also showcasing the beauty of Earth with the gemstones it creates.
Website Prototype Below

 




LAST PROJECT


                                                         

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