2023
Whisker Wonderland is a cat cafe branding project aimed at everyone, with timeless and modern designs combined. The brand re-imagines Lewis Caroll’s Alice in Wonderland characters as cats, befitting of a cute and vintage yet modern feeling brand. The whimsical nature of Alice in Wonderland lends itself perfectly to a café setting, where tea cups, checkerboard patterns, and other iconic motifs can be reimagined in new ways. The final logo design chosen brings in the Cheshire cats playful smile and relates to the cafes indentity as a cat cafe. The typeface chosen exudes elegance and luxury, its rounded forms adding a touch of playfulness that aligns with the cat-themed wonderland.